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Free PDF download - a buyer’s guide to everything about platinum

 

Are you shopping for your wedding band, wedding ring or engagement ring, yet can’t really get a handle on why you should buy platinum? Well, PreciousPlatinum.com wants to help. The popular platinum-oriented website has recently launched a special section designed to act as a wedding band, wedding ring or engagement ring buyer’s guide to everything about platinum. Platinum is a pure and precious metal that can literally last a lifetime. And the best thing about platinum is that when you scratch a piece of platinum jewelry – it loses little mass and can be refinished to look like new. Platinum wedding bands, wedding rings and engagement rings also age very well. So take that gold!

You can also download the key points of the platinum buyer’s guide as a free PDF, so you can take it on the train to work, share it around the dinner table, or even walk into a jewelry store with it just to make sure that the jeweler has their platinum facts straight. As I have always said – an educated consumer is the jewelry industry’s best customer.

And be sure to ask if the wedding band, wedding ring or engagement ring was made in America using American jewelry craftsmen. During these tough economic times, we need to recycle American dollars back into our economic system. So please – ask if the item of jewelry in your hand was made in America.

Platinum wedding bands can last a lifetime - jewelry made from platinum will stand the test of time

As seen on TranWorldNews.com:

Novell Design Studio, a leading American wedding band manufacturer which specializes in wedding band customization, has always emphasized the philosophy that platinum is the superior metal choice for both men's and women's wedding bands. Yet for each individual, the same metal can also be symbolic of very different things. For her, platinum represents the pure expression of love shared. It is precious, rare and eternal. For him, platinum is a magnificent, distinguished and resilient mineral that separates the man wearing it from those that do not. No other precious metal offers the same level of excellence.

Why Choose Platinum For Your Wedding Bands?
Love lasts a lifetime, and so should your platinum wedding bands. With the inflated costs of nearly everything associated with throwing a proper wedding (the cake, music, ice sculpture, cuisine, etc.), platinum is one of the few items that may actually increase in value as time passes. Your platinum wedding band can potentially become an heirloom, so you can pass it down to future generations. Imagine the face of your child, grandchild or great-grandchild lighting up as they inherit a genuine piece of family history. Feel free to download more information about platinum at www.novelldesignstudio.com/platinum.

Read more about platium wedding bands on TransWorldNews.com.

Positioning platinum wedding bands and wedding rings differently to men and women

When it comes to platinum or even jewelry in general - do men and women really think the same way? Well, American wedding band and wedding ring manufacturer Novell does not necessarily think so. Novell’s simple yet timeless platinum wedding band and wedding ring ad, "What You Deserve," presents the benefits of platinum separately to both women and men in a unique yet equal manner. Throughout the years, many wedding band and wedding ring advertisements position the precious metal with particular words and characteristics that are specifically aimed towards the woman; while it's more masculine attributes often are understated or ignored. Therefore, with "What You Deserve," Novell illustrates both sides to the platinum wedding band and wedding ring story. For her, platinum represents the pure expression of love shared. It is precious, rare and eternal. For him, platinum is a magnificent, distinguished and resilient mineral that separates the man wearing it from those that do not.

"What You Deserve" ran in select wedding magazines (Wedding Dresses, The Nest) during 2008, and was also seen in the jewelry trade publications Modern Jeweler and In Store. All in all, Novell’s positioning of platinum to each of the sexes is classic and can translate well with the future wedding band and wedding ring buying generations to come.

Additional information about platinum and a full-scale example of the wedding band and wedding ring ad "What You Deserve" can be downloaded at http://www.novelldesignstudio.com/platinum/.